Emma Russell

Founder, Oxford Comma Digital

Emma spent over a decade working in SEO, both in-house and with agencies, before founding Oxford Comma. She has worked with companies including Nasstar, Sure Deodorant, House of Fraser and Mitsubishi.

Day to day, Emma works closely with other members of the team to ensure all our clients reach their full growth potential, and oversees all areas of Oxford Comma.

Emma can regularly be found speaking and conducting training sessions at SEO events and on podcasts, some links can be found below…

Latest Talks from Emma

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SMX Advance
SMX Advance

Back in early 2023, Emma spoke at the SMX Advance conference.

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Women in Tech SEO - The Future of E-commerce SEO
Women in Tech SEO - The Future of E-commerce SEO

Within her talk at Women in Tech SEO 2024, Emma discusses user behaviour as a response to the cost of living crisis and how to cater to these changes in behaviour in 2024.

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Brighton SEO April 2023 - Exploring the psychological theory, Cognitive Load
Brighton SEO April 2023 - Exploring the psychological theory, Cognitive Load

Within her talk at Brighton SEO in 2023, Emma described what cognitive load is and how it can have such a massive impact on our day-to-day lives and our work.

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Brighton SEO Summer 2021 - Automated Content Generation at Scale
Brighton SEO Summer 2021 - Automated Content Generation at Scale

Emma spoke at Brighton SEO in 2021 about Automated Content Generation. She discussed how it was done for a beauty e-commerce store by determining what content users needed on PDPs to be able to make a purchasing decision.

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WTSFest 2021 - Automated Content Generation at Scale
WTSFest 2021 - Automated Content Generation at Scale

Emma spoke at WTSFest about Automated Content Generation. She discussed how it was done for a beauty e-commerce store by determining what content users needed on PDPs to be able to make a purchasing decision

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Reading SEO & Women in Tech SEO - Automated Content Generation at Scale
Reading SEO & Women in Tech SEO - Automated Content Generation at Scale

Emma spoke at Reading SEO & Women in Tech SEO about Automated Content Generation.

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Take a look at the latest blogs by Emma

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Overcoming “Over-categorisation” on e-commerce websites: Balancing UX and SEO
Overcoming “Over-categorisation” on e-commerce websites: Balancing UX and SEO

I recently read an article on the Baymard Institute website, a company that conducts UX research for e-commerce websites, called Overcategorization of the Product Catalog Can Lead to Abandonment (Yet 75% Get It Wrong).

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The Ultimate Guide to E-Commerce URLs
The Ultimate Guide to E-Commerce URLs

Hello and welcome to Oxford Comma’s ultimate guide to e-commerce URLs! This is a HUGE topic so settle in, get a cup of tea and feel free to look at the contents to skip to what you need to focus on. At the end of it, you’ll be an e-commerce URL expert! First things first, let’s go back to basics to make sure we’re all on a similar grounding.

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The Ultimate Guide for E-commerce Meta Descriptions
The Ultimate Guide for E-commerce Meta Descriptions

Hello and welcome to our ultimate guide on meta descriptions for e-commerce websites! Together we’ll explore how best to write a great meta description for your e-commerce store. But first things first…

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The Ultimate Guide to E-commerce Page Titles
The Ultimate Guide to E-commerce Page Titles

Hello and welcome to our ultimate guide on page titles for e-commerce websites! Together we’ll explore the typical formats for page titles for e-commerce, how to write a great quality page title and some tips on experimentation. First things first though…

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SEO in 2024 by Majestic

Learn from the very best in SEO & Digital Marketing, as they share their number one actionable tips for 2024.

Including a chapter from Emma Russell on controlling access to your content in the age of AI.

Buy your copy here.

Connect with Emma

Latest webinars and meet ups from Emma

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Remote SEO Meet Up - eCommerce SEO
Remote SEO Meet Up - eCommerce SEO

Emma took part in a Remote SEO Meet Up discussion about eCommerce SEO.

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Majestic SEO Webinar
Majestic SEO Webinar

In this episode of Old Guard vs New Blood, Emma was talking with Kristina Azarenko from Marketing Syrup and Chris Dunn from FoundIt!

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Latest Podcasts from Emma

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Majestic
Majestic

The long-reaching arms of AI are reaching into many aspects of digital life, which is why Emma says that you need to be a more discerning gatekeeper.

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SEO Rant Podcast
SEO Rant Podcast

Emma discusses how to create a positive culture at an SEO agency, including the challenges and how to overcome them and how women need to be treated with respect in the workplace.

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Democratizing SEO - Talks with SEO’s 18: Emma Russell
Democratizing SEO - Talks with SEO’s 18: Emma Russell

Emma spoke on the Democratizing SEO Podcast about the ideal relationship between an SEO and a Web Developer. Emma also gives her opinions on the rise of AI tools such as ChatGPT.

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Oncrawl - Real life SEO
Oncrawl - Real life SEO

Within this episode of Real Life SEO Emma discusses multiple topics, including what a good e-commerce SEO strategy entails and the agency side of SEO.

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Latest External Articles by Emma

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Hubspot Article
Hubspot Article

Emma contributed to the Hubspot Article, “The Ultimate Guide to SEO in 2024”. Emma contributed to the section in the article regarding delegation.

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Oncrawl Article
Oncrawl Article

Emma has recently written an article for Oncrawl about “Optimising your ecommerce site in times of turbulent cost of living and recession”.

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