Brighton SEO April 2023 - Exploring the psychological theory, Cognitive Load

Within her talk at Brighton SEO in 2023, Emma described what cognitive load is and how it can have such a massive impact on our day-to-day lives and our work. It can impact our ability to learn a new skill, make decisions and perform tasks. Emma also delved into how to make online tasks easier by optimising for cognitive load and how this can also boost sales and help you rank higher in search engine results pages.