User Experience (UX)
Drive organic growth and conversions through great UX with Oxford Comma Digital.
We have a proven track record of fulfilling overall business goals by increasing high-value organic traffic to websites.
SEO nowadays isn’t just about keywords, content and links. You need to be thinking overall about the user’s experience. This is evident in the updates to the algorithm over the past few years. There’s the mobile first update, the speed update, search experience update, helpful content update and many more that are geared towards ranking sites that provide a great user experience.
Case Studies
675% increase in organic traffic
Average position improved 17 spots
We completed an Audit for Elara Care, within the audit we completed a technical review of the site to make sure their foundations were solid, prioritised actions and sent them over to their development team in a roadmap. We then looked at EEAT. Elara Care are in the medical niche so we knew they had to have the highest level of EEAT to be able to rank well in Search Engine Results Page. We found a number of ways they could evidence their EEAT across the site. Elara Care work with a number of specialists in their field so it was all about showcasing that knowledge and authority the team have. We also looked at content structure and strategy, this can be read about in the full case study.
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Here’s what happens when you work on SEO with Oxford Comma
Step 1: Opportunity sizing
Before we kick off on SEO projects, we find out what’s possible for your business in your niche. We want to make sure you’re making the most of your marketing budget and that SEO is the right way to go!
Step 2: Onboarding
We’ll find out more about your overall business objectives, aims, current initiatives, tech stack, meet the team - essentially we’ll find out everything we need to make sure we’re moving in the right direction straight from the off.
Step 3: Fact finding
We’ll conduct an audit or make use of any current research you already have to find out where we need to focus our efforts first and what will move the needle most.
Step 4: Getting stuck in
We like to work as an integrated member of your team and work flexibly to make sure we’re consistently making progress and moving forward to get results. This can either be in a purely consulting position or hands-on doing SEO and development work.
Testimonial
Rosella Dello Ioio
Head of Content, Communications and PR, Enate
"Launching a new website is always tricky, particularly when it comes to SEO. We needed help building on the foundational groundwork we’d laid with Enate. Emma and the team at Oxford Comma provided invaluable expertise, a solid technical and content SEO strategy and a clear path to reach our goals. We’re pleased to say that after just a few months, web traffic is already up 38% on the previous year and we are seeing target category keywords on page 1. We’re only just getting started and we’re excited to unlock new areas for growth as the project evolves."