Search Engine Optimisation (SEO)
Drive organic growth with search engine optimisation with Oxford Comma Digital.
We have a proven track record of fulfilling overall business goals by increasing high-value organic traffic to websites.
To do this, we work with a team of all seniors at the top of their game to make sure you’re always getting the best advice and the best results you can.
We have a data-driven approach to SEO. We look at your opportunities, growth potential, and any issues impacting your site’s ability to rank well. From here we create a strategy around what your site needs to gain more valuable organic traffic, using a mix of technical SEO, On-page SEO, Digital PR, and Content. Because of this, not one SEO campaign or strategy from Oxford Comma is the same, they’re always tailored to fit your needs.
We work with businesses of all sizes, whether they’re just starting out or well-established household names.
Case Studies
675% increase in organic traffic
Average position improved 17 spots
We completed an Audit for Elara Care, within the audit we completed a technical review of the site to make sure their foundations were solid, prioritised actions and sent them over to their development team in a roadmap. We then looked at EEAT. Elara Care are in the medical niche so we knew they had to have the highest level of EEAT to be able to rank well in Search Engine Results Page. We found a number of ways they could evidence their EEAT across the site. Elara Care work with a number of specialists in their field so it was all about showcasing that knowledge and authority the team have. We also looked at content structure and strategy, this can be read about in the full case study.
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Here’s what happens when you work on SEO with Oxford Comma
Step 1: Opportunity sizing
Before we kick off on SEO projects, we find out what’s possible for your business in your niche. We want to make sure you’re making the most of your marketing budget and that SEO is the right way to go!
Step 2: Onboarding
We’ll find out more about your overall business objectives, aims, current initiatives, tech stack, meet the team - essentially we’ll find out everything we need to make sure we’re moving in the right direction straight from the off.
Step 3: Fact finding
We’ll conduct an audit or make use of any current research you already have to find out where we need to focus our efforts first and what will move the needle most.
Step 4: Getting stuck in
We like to work as an integrated member of your team and work flexibly to make sure we’re consistently making progress and moving forward to get results. This can either be in a purely consulting position or hands-on doing SEO and development work.
Testimonial
Rosella Dello Ioio
Head of Content, Communications and PR, Enate
"Launching a new website is always tricky, particularly when it comes to SEO. We needed help building on the foundational groundwork we’d laid with Enate. Emma and the team at Oxford Comma provided invaluable expertise, a solid technical and content SEO strategy and a clear path to reach our goals. We’re pleased to say that after just a few months, web traffic is already up 38% on the previous year and we are seeing target category keywords on page 1. We’re only just getting started and we’re excited to unlock new areas for growth as the project evolves."
Search Engine Optimisation FAQs
What is search engine optimisation?
Search engine optimisation, or SEO as it’s commonly referred to, is the process of making changes to a website to help it to rank for targeted terms in search engines like Google.
Why is search engine optimisation important?
SEO encompasses many things ranging from creating solid technical foundations to make sure search engines can access the content they need to, to making sure the site is easy to navigate and provides value to users, to creating high quality, useful and trustworthy content.
What does search engine optimisation involve?
For a business to thrive, people need to be able to find your site on the web and SEO is important as it can drive a huge amount of traffic and growth for businesses. The more high quality traffic your site receives, the bigger the opportunity to turn that traffic into conversions and leads.
Technical SEO
Tech SEO aims to achieve solid technical foundations to make browsing quick and easy for both users and search engines. Think landing on the right page from search engines and a quick on-site experience.
Technical foundations ensure all other SEO efforts make a difference. For instance, if you wanted to create a great content marketing campaign and you wanted users to come from Google to find that content, you’d need to make sure it can be discovered and indexed.
On-Page SEO
The methods used are varied but the aim is simple: rank well for search terms that will provide value to both you and the user.
This can involve tweaking things like meta data to improve your click-through rates, to making sure you’re targeting and ranking for the right terms to making sure you’re creating content in the right form to properly engage users and fulfil their need from that search.
Content Marketing
If you need to capture more eyes at all stages of the purchasing journey, you’ll need some content to capture and engage them.
This can be at the awareness stage through creating news, recipes, blogs, articles, videos etc. to answer queries around your product or service, or support their overall purchasing journey, for example. Or it could entail making sure that your main conversion pages are up to scratch and fulfilling user needs.
Digital PR
Google was built like an academic paper - the more citations to your paper from reputable papers, the more authority and trust it has. The same goes for links, the more links you receive from authoritative sites in your niche, the better.
Modern SEO has changed a lot in recent years so the tactics used in years past won’t create an uptick in traffic, and could even harm those efforts. So it’s best to move with the times to make sure you’re making the most of your website.
