Search Engine Optimisation (SEO)

Be in the right place at the right time

Companies we have helped grow throughout the years

Our Approach to SEO

At Oxford Comma Digital, we believe that every successful SEO strategy starts with a deep understanding of your business, your audience, and your goals. We take a holistic approach to SEO, combining data-driven insights with creativity to deliver measurable results that align with your long-term vision.

Comprehensive Audit

We begin every SEO project with a thorough audit of your website’s current performance. This includes analysing technical SEO, content, backlinks, and user experience. Our audit uncovers areas of improvement, identifying opportunities to enhance your online presence and outperform competitors.

Keyword & Competitor Research

Using industry-leading tools, we conduct extensive keyword research to discover what your target audience is searching for. We also perform a competitive analysis to see what’s working in your industry, allowing us to craft a strategy that gives you a competitive edge.

Our Process Breakdown

1. Discovery Phase

We start by learning about your business, audience, and goals. This ensures that our content strategy aligns with your long-term vision and immediate priorities.

2. Demand Mining & Opportunity Analysis

Using advanced tools, our own experience and audience insights, we identify potential for your business to grow through Organic traffic.

3. Technical Audit & Analysis

A detailed review of your site and analysis to see if it's a good fit for capturing the demeand discovered in our demand mining. We'll also look for technical improvements that can help you to achieve your Organic goals.

4. Content Audit & Analysis

A detailed review of your existing content highlights areas to improve, repurpose, or expand. We also assess competitors to understand gaps in the market.

5. Roadmap and actioning

We create a detailed roadmap and content calendar to achieve the opportunities and fix issues picked up in our auditing and demand mining.

6. Performance Tracking & Refinement

Our work doesn’t stop at publication. We monitor performance metrics like traffic, engagement, and conversions to refine the strategy and continuously improve results.

RECENT WORK

Pebble

Helping parents and guardians find activities for kids by improving Pebble’s platform indexing

ENATE

Reaching business leaders looking for an orchestration platform, using account-based marketing.

BSL Group

Supporting BSL Group to bring their decades old content up to scratch, and reach decision-makers.

Wordwatch

Launching a dedicated website for a unique compliance archiving and records management solution.

Elara

Helping Elara reach women online searching for questions about their health.

Learn about SEO

Articles written by our team of experts

The Ultimate Guide for E-commerce Meta Descriptions

The Ultimate Guide for E-commerce Meta Descriptions

Hello and welcome to our ultimate guide on meta descriptions for e-commerce websites! Together we’ll explore how best to write a great meta description for your e-commerce store. But first things first… What is a meta description? If you read our ultimate guide to e-commerce page titles, you might

The Ultimate Guide to E-commerce Page Titles

The Ultimate Guide to E-commerce Page Titles

Hello and welcome to our ultimate guide on page titles for e-commerce websites! Together we’ll explore what a page title is and why it’s useful, and how to write a great page title for e-commerce. First things first though… What is a page title? A page title appears

The Ultimate Guide to E-Commerce URLs

The Ultimate Guide to E-Commerce URLs

Hello and welcome to Oxford Comma Digital’s ultimate guide to e-commerce URLs! This is a HUGE topic so settle in, get a cup of tea and feel free to look at the contents to skip to what you need to focus on. At the end of it, you’ll

Overcoming "overcategorisation" on e-commerce websites: Balancing UX and SEO

Overcoming "overcategorisation" on e-commerce websites: Balancing UX and SEO

I recently read an article on the Baymard Institute website, a company that conducts UX research for e-commerce websites, called Overcategorization of the Product Catalog Can Lead to Abandonment (Yet 75% Get It Wrong). It calls for a higher level of categorisation than that on many e-commerce websites, where you’

What are keywords and why do we need them?

What are keywords and why do we need them?

Everyone uses keywords, every time you pick up your phone or switch on your computer and try to search for something on the internet, you use a keyword to search for what you’re looking for. These phrases that you type into search engines play a pivotal role in which

How to Think Mobile-First When it Comes to Web Design

How to Think Mobile-First When it Comes to Web Design

The idea of mobile-first design has become popular due to the increasing use of smartphones for browsing the internet and accessing digital content, meaning it’s becoming increasingly important to make sure your site is mobile friendly. Within this blog we’ll look at, among other things, where mobile-first design

Content Decay: How to recover lost traffic

Content Decay: How to recover lost traffic

When trying to gain traffic for your website, it’s tempting to focus on just creating new content, but if you ignore the older content that is already on your site you could be missing out on its full potential. Unfortunately, no piece of content will perform perfectly forever. As

How to Create a Content Plan with SEO in Mind

How to Create a Content Plan with SEO in Mind

Making sure your content ranks well in Google isn’t the only thing to think about when creating a content plan or writing content, we want to create content for users, but if there’s search demand, we might as well make the most of it! Set Clear Objectives Setting

A Guide to Google Business Profile

Getting Started Do you need to set up a Google Business Profile? Follow this guide to help you not only set it up but optimise it. Within this guide we’ll teach you how to do the initial setup, add in the information about your business, make the most of

SEO audit and strategy implementation

SEO audit and strategy implementation

The client Enate is a B2B orchestration software company with automation opportunities that offers fast, simple and speedy deployment. With their workflow orchestration software you can deal with ticket management, case management, email management end-to-end communication and more, plus reporting and insights. The goal Enate had just completed a migration

Keyword Research: How to perform in depth keyword research in 2025

Keyword Research: How to perform in depth keyword research in 2025

What is keyword research and why is it important for SEO? Keyword research is the process of finding and analysing terms that people enter into search engines (i.e what you type into Google when searching for something). It's a crucial part of search engine optimisation (SEO). Not

YMYL and Financial Services SEO

Financial Services SEO: Understanding YMYL for Institutional Trading Websites

How SEO can increase inbound leads and support your sales team to win more business

Our Guide to Search Intent

Our Guide to Search Intent

Search intent is the reason why someone searches for something in a search engine like Google.

A Guide to Understanding Search

A Guide to Understanding Search

To Begin Whenever you conduct a search on Google, you're presented with countless potential results, ranging from hundreds of thousands to even millions. Essentially, the internet functions as a huge library, and Google's role is to sift through these results to provide you with the most

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