SEO audit and strategy implementation

The client

Enate is a B2B orchestration software company with automation opportunities that offers fast, simple and speedy deployment. With their workflow orchestration software you can deal with ticket management, case management, email management end-to-end communication and more, plus reporting and insights.

The goal

Enate had just completed a migration from their old site to a new one, there was different content and a better design but they wanted to understand if there was anything they could do from an SEO standpoint to make sure it went smoothly. They also wanted to move forward and bring more traffic to the site, so needed an SEO audit and roadmap that spanned, content strategy and tech.

The strategy

The developers at Enate had done a really good job and so there was only one thing to work on. During the migration they had culled some content that wasn't getting a huge number of clicks but was bringing in a lot of impressions to the site and ranking for terms that would be beneficial for Enate to rank for. So it was less about lost traffic and more about lost potential that we wanted to bring back.

The Enate site was technically very good, there were a few minor tweaks to make a great foundation and things like schema to build on top of it, so to move forward it was about maintaining that good foundation and pushing the content forward, both in terms of what to write and also how to improve the user journeys for their different personas.We presented our audit, content suggestions and user journey plans to Enate along with a roadmap that we've been working through together since.

The results

Enate’s web traffic, in just a few months, has increased 38% on the previous year and they are already starting to see target category keywords on Page 1 of Google’s results page.