PR Manager
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Job Title: PR Manager
Location: London, Remote
Type: Full-time
Salary: Competitive, based on experience
About Oxford Comma
Oxford Comma Digital is a boutique growth-focused agency specialising in organic marketing. We deliver data-driven strategies that empower ambitious brands to thrive in an ever-changing digital landscape. From driving results for startups to managing complex enterprise-level projects, our expertise spans across SEO, digital PR, and content marketing.
Our diverse client portfolio includes businesses in financial services, marketplaces, technology, healthcare, and retail. While we excel at helping startups grow, we’re also expanding into the enterprise space. Join us as we push boundaries, innovate, and make an impact!
At Oxford Comma, we value versatility, collaboration, and a proactive mindset. We’re looking for a confident, eloquent, and ambitious PR Manager who can thrive in a fast-paced environment and who's looking to progress in a growing company.
Role Summary
We are seeking an experienced PR Manager to lead strategy, execution, and results across a portfolio of clients. This is a unique opportunity to work with both startups and enterprise clients, developing tailored strategies that drive exceptional outcomes.
In addition to working with clients, you will play a role in Oxford Comma’s internal growth by contributing to the agency’s marketing and positioning in the industry. The ideal candidate is someone who thrives on solving problems, embraces challenges, and is eager to learn and grow.
Key Responsibilities
PR Campaign Strategy & Execution:
- Develop and lead bespoke PR strategies for a diverse portfolio of clients in e-commerce, marketplaces, healthcare, B2B, and finance.
- Execute data-driven and creative digital PR campaigns to generate high-quality media coverage and backlinks.
- Manage reactive PR efforts, identifying and capitalising on trends, newsjacking opportunities, and industry developments.
- Work closely with SEO, content, and data teams to align PR efforts with broader organic growth strategies.
Media Relations & Outreach:
- Build and maintain strong relationships with journalists, editors, and influencers across key industry publications.
- Pitch engaging stories, data-led insights, and expert commentary to secure high-authority media coverage.
- Identify opportunities for clients to contribute to thought leadership articles, interviews, and podcast appearances.
Analytics & Reporting:
- Use tools like Ahrefs, Google Analytics, and media monitoring platforms to measure the impact of PR efforts.
- Deliver clear and actionable PR performance reports, outlining successes and areas for improvement.
- Adapt strategies based on insights to continuously improve campaign effectiveness.
Agency Growth & Thought Leadership:
- Support Oxford Comma’s internal PR strategy, helping to elevate our brand in the industry.
- Identify opportunities for the agency to contribute to industry conversations, events, and guest articles.
- Collaborate with the wider team on lead generation, brand positioning, and business development efforts.
Client Relationship Management:
- Build strong relationships with clients, serving as their primary point of contact.
- Present complex SEO strategies and results in a clear, actionable manner.
- Adapt communication to suit diverse stakeholders, from startup founders to enterprise C-suite executives.
What We’re Looking For
Must-Have Skills:
- Proven experience leading digital PR campaigns within an agency or in-house environment.
- Experience in Oxford Comma’s key sectors: e-commerce, marketplaces, healthcare, B2B, and finance - finance experience would be very beneficial in this role.
- Strong media relations skills with a track record of securing coverage in top-tier and niche publications.
- Ability to integrate PR with SEO, using PR strategies to support organic growth.
- Strong storytelling and content creation skills, with the ability to turn data into compelling narratives.
- Proficiency with tools like Ahrefs, BuzzSumo, Cision, Muck Rack, or similar PR platforms.
- Excellent communication, presentation, and stakeholder management skills.
- A proactive, problem-solving mindset and the ability to work autonomously.
Soft Skills:
- Confident, creative, and strategic thinker.
- Strong attention to detail and organisational skills.
- Adaptability to work across different industries and client needs.
- Ability to work independently while collaborating with internal teams.
Preferred Skills:
- Background in newsjacking and reactive PR.
- Knowledge of content marketing, SEO, and link-building.
- Experience in crisis communications and reputation management.
- Understanding of social media amplification strategies for PR campaigns.
What We Offer
- A competitive salary aligned with your experience and expertise.
- Remote-friendly and flexible working arrangements.
- An opportunity to shape and lead our digital PR offering.
- Exciting projects with high-growth startups and established enterprise clients.
- A supportive and collaborative team that values innovation and impact.
- Professional development and training to enhance your PR skills and career growth.
Application Process
- Application: Submit your CV and a short cover letter showcasing your PR experience and top media wins.
- PR Task: Complete a short exercise demonstrating your newsjacking instincts and media outreach skills.
- Final Interview: A deep dive into your skills, mindset, and approach to PR.
How to Apply
To apply, send your CV and a brief cover letter explaining why you’re the perfect fit for this role to hello@oxford-comma.digital. We look forward to hearing from you!
Oxford Comma Digital is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.